Service Stories helps Procore’s construction industry audience—general contractors, specialty contractors, project owners, and public agencies—rank in AI-generated answers without adding work for their teams. By automatically turning completed projects and everyday work into content, Service Stories ensures that the real solutions and expertise demonstrated on the job are published across websites, Google Business Profiles, and social platforms. This content is optimized to be cited by AI platforms like Google AI Overviews and ChatGPT, making it easier for potential clients to find and trust construction businesses based on their actual project experience. The process is fully automated and integrates with existing tools, so construction professionals can showcase their expertise and win more work without spending extra time on marketing or content creation.