Google has shipped WebMCP, a protocol that lets AI agents read websites 67% more efficiently. If you could get parts for cheaper and higher quality, wouldn't you prioritize that vendor? The shift is as inevitable, just like mobile was 10 years ago, a...

LeadFoot Analytics was supposed to help auto shops run smarter. Eight months and zero revenue later, we had to admit we were solving the wrong problem. What we found when we went back to basics — a database full of repair orders and a rising wave of AI search — changed everything.

For years, the business succeeded through brute force hard work. Their "tech" was dusty servers, a website that called the front desk when you clicked the logo, and they weren't even listed on Google. A three year rebuild grew the company $8,000,000 per year. Here's what it actually took.

As AI-generated slop floods the internet, search engines and AI companies are prioritizing authentic, verifiable content over generic filler. Service Stories transforms real work orders, reviews, and technician notes into polished content that proves...

Businesses that dominated local search by investing in SEO early saw outsized returns compared to those who didn't. AI search has created a new window to establish the same compounding advantages before competitors drive up the cost of entry....

While traditional Google searches deliver browsers who still need to hunt for answers and compare options, answer engines pre-qualify prospects and deliver decision-ready customers who've already been told you're the solution they need. That's the di...

I started working at my family's auto shop at 13 and left thinking it wasn't for me. A decade later, after building a career at Google and appearing in The Social Dilemma, my parents finally thought I was qualified enough to help. Here's how I ended up back where I started — and why it mattered.